Founded in the late 1950s in Milan, the heart of the global fashion scene, Flormar found its true home in the vibrant and diverse culture of Türkiye. Nestled between Asia and Europe, Türkiye provided the perfect backdrop for Flormar to expand its expertise in makeup, learning from the many skin types, tones, and beauty traditions found within this multicultural environment. From this rich heritage, Flormar has grown into a brand that embraces diversity, empowering women worldwide by offering a joyful experience through its wide variety of colors and textures.

Flormar’s essence is color. The brand places color at the core of its identity, designing collections with thousands of shades inspired by the beauty of life and nature. Each palette is carefully crafted to ensure every woman, no matter her skin tone, can find a shade that resonates with her personality and style.

With 70 years of makeup expertise, Flormar has built a portfolio of high-performance products across all makeup categories—from foundation to lipsticks, eyeshadows to nail polishes. Known for providing vibrant colors, high coverage, and long-wearing formulas, the brand stays ahead of trends, quickly responding to the needs of millions of women in over 70 countries. At every sales point, Flormar offers professional-grade service, ensuring a premium shopping experience with what they call “happy prices.”

A Global Brand with Local Roots
Today, Flormar operates nearly 60,000 sales points across more than 70 countries, with 150 local stores and over 350 international ones. Its reach extends to 200 cities worldwide, showcasing over 2,000 different products. Through every interaction, Flormar continues to spread joy and empower women to express themselves through makeup.

Sustainability and Responsibility
In its pursuit of responsible manufacturing, Flormar emphasizes sustainability by incorporating clean ingredients and recycled materials into its products and packaging. It also prioritizes water and energy conservation in its production facilities. Committed to ethical practices, the brand ensures no animal testing and adheres to high international standards